About BPN Community Subscribers

BPN Community Subscribers are local schools, childcare providers, camps, classes, and child-related businesses & organizations that support BPN by purchasing a yearly subscription in exchange for publicizing their programs on BPN. These fees allow BPN to remain a not-for-profit, advertising-free resource for the entire community, and to continue to offer free subscriptions to parents.  


• Who can purchase a community subscription? . • How much does it cost?  • Why does BPN charge a fee to subscribe?  • What are the benefits?  • Is it worth it for me to purchase a subscription?  • How do I purchase a Community Subscription?  • See Also: Paying for a BPN Subscription


Who can purchase a community subscription?

Click one of the links below to view information about that subscription type


How much does it cost?

Subscriptions are for one year, and range from $35 to $250 depending on the type of activity and enrollment capacity.  Some subscriptions are free, such as public schools and city-operated programs.


Why does BPN charge a fee to subscribe?

Community subscriptions are the only revenue BPN has to support more than 20,000 parents in the Bay Area.  We do not accept paid advertising or corporate sponsorship. For more than 20 years, BPN was free for everyone including businesses in the community, and was run entirely by parent volunteers.  In order to remain an advertising-free resource for the community that is free for parents, we needed a way to generate revenue, so in 2015 we began charging schools and businesses in the community a fee to publicize their programs.  Here is a letter from BPN's founder Ginger Ogle explaining why these subscriptions are so important to BPN.


What are the benefits for Community Subscribers?

  • Businesses, organizations, schools, preschools, daycares, camps, classes:
  1. Post announcements and events to the BPN website, including openings in your program, upcoming classes, camp sessions and workshops,  kid-friendly activities such as performances, informational events such as tours and open houses, parent education events such as lectures, and general announcements about the services you provide, such as therapy or tutoring. Your post will be public on the BPN website for 30 days, after which you can post a new announcement. You can have more than one active post if they are about different programs. All new posts are included in the weekly Announcements newsletter, which is emailed to all subscribers. (more info about posting announcements)

  2. profile page on the BPN website that you can edit, with a description of your program or services, your contact info, a link to your website, and additional information such as hours and ages.  BPN parents can post new reviews of you directly to your profile page. Reviews of you that appeared in past newsletters are archived to your profile page, and any new recommendations that appear in Parent Q&A are linked to your profile page.  

  3. The name of your school or business and a link to your profile page will appear in the appropriate listings on our website such as "Preschools" or "Tutor Centers"  or "Licensed Therapists."  A special 'B' icon will be displayed next to your program's name to show that you are a BPN Community Subscriber. (more info)

  • Individual subscribers ($35/year) have access to post to either the Tutor & Teacher Listing or the Childcare Listing.  Individual subscribers do not have a profile page, nor can they post Announcements & Events.

All community subscribers also have access to the Marketplace listing, where you can view items that BPN subscribers are selling or giving away, post your own items, or request donations for your nonprofit.


Is it worth it for me to purchase a subscription?

BPN is the go-to resource for local parents looking for childcare, schools, classes, summer camps, and other local resources. Founded in 1993, BPN was one of the first online resources for parents. Our sole mission is helping local parents support each other, not making money or promoting businesses. As a result, BPN has become widely known in the community as a beloved, trusted resource, and we have grown by word of mouth to tens of thousands of dedicated, actively-participating subscribers.  When you purchase a BPN subscription, you become a member of the BPN community. The message you want to share with parents has a wider, more receptive audience than almost any other venue. Best of all for our community subscribers, BPN's subscription fee is a fraction of what it costs to advertise in other venues!

As of July 2017,  BPN has more than 21,000 subscribers -- 90% are parents, and 10% are community subscribers. Most of our subscribers live in the East Bay, because we started on the UC Berkeley campus, but 120 new parents subscribe each week from all over the Bay, and our numbers are growing in San Francisco, Marin, the Peninsula and the South Bay. Subscribers receive 5 email newsletters each week summarizing new posts. Our weekly Announcements newsletter, with posts from local schools and businesses, has twice the "open" rate of similar nonprofit organizations. The BPN website is widely used by parents and non-parents alike in the Bay Area and beyond, and our website averages 700,000 page views per month. See BPN by the Numbers for detailed information about where subscribers live, along with website and newsletter statistics.


How do I purchase a Community Subscription?

  1. If you have never subscribed on this website, click the 'subscribe' link in the upper right corner of any page on the website or go directly to the Subscribe page. 

  2. If you have already subscribed on this website, as a parent for example, you will need to upgrade your subscription. Login to your account and go directly to the Subscribe page. 

We use Paypal to manage community subscriptions. If you don't already have a Paypal account, you will have the opportunity to open a Paypal account when you subscribe on BPN. You can use a credit card, debit card, or a bank account to open a Paypal account. See the FAQ for Purchasing a Community Subscription for more information.

Subscriptions renew automatically every year unless you cancel automatic payment on your Paypal account before your renewal date. As long as your subscription is renewing automatically every year, your yearly subscription fee will continue at the same amount, even if BPN raises subscription fees later. However if your subscription expires for any reason, and you decide to subscribe again, you will need to subscribe at current rates. See the FAQ for Purchasing a Community Subscription for more information.