Fraudulent and Deceptive Reviews on BPN

BPN only accepts reviews from parent subscribers who have no personal interest in the business they are reviewing, per the Policy on Advertising & Promotion.

Unfortunately, reviews are sometimes posted on BPN that are deliberately designed to be misleading in order to get around this policy, in a calculated effort to make a business appear to be popular on BPN. 

We believe this is rare, since reviews can only be posted by subscribers who are local parents, and all subscriptions and all posts are reviewed by experienced moderators. Moderators read hundreds of postings every week, and can usually detect patterns that point to questionable postings. Moderators also have access to names and email addresses even on anonymous postings, and can review past postings by the same subscriber.  Nevertheless, deceptive posts can still get past us. 

If we determine that a review was posted by someone under false pretenses, we unsubscribe the person who posted, we remove all reviews of the business they were posting about, and we don't accept further reviews of that school or business.


Posting a review of your own business under false pretenses

BPN doesn't accept recommendations for oneself or one's friends, colleagues or relatives. All reviews must be posted by a parent who has first-hand experience with the school or business being reviewed, and who does not have a relationship to the business.  If we find that you have posted a review of your own business or someone else's business by misrepresenting yourself as a client, we disable your account, remove all reviews of your business from the website, and we don't accept further postings about your business.

Examples of past transgressions:

  • A tutor who created several fake parent accounts in order to post multiple complimentary reviews of herself
  • A husband who recommended his wife's business posing as a client, while she in turn recommended his

Reciprocal reviews and compensated reviews

BPN does not accept reviews that were posted in exchange for any kind of favor or compensation, including discounts, reciprocal reviews, or satisfaction of any type of requirement or obligation. Please see the policy about Compensated and Reciprocal Reviews for details.  

Examples of past transgressions:

  • A daycare that offered tuition discounts to parents who posted recommendations on BPN
  • A group of parent subscribers that posted tit-for-tat reviews of each other's businesses 

More info: Advertising and Promotion on BPN ... About Reviews on the BPN Website