BPN by the Numbers


​ See also:  Parent Demographics ​• Listings ​• Newsletters ​• Website


Total BPN subscribers: 20,151 (as of May 16, 2017.)

Parent subscribers: 18,319

Paid subscribers:

  • Schools, Preschools, Camps, Classes, Daycares: 437
  • Tutors & Teachers: 169
  • Nonprofits: 225
  • Businesses: 112
  • Nannies: 404
  • Teen Babysitters: 65

Currently 120 new subscribers sign up each week.


Parent Demographics

Here is a summary:

  • 80% of subscribers live in East Bay cities, 20% in other cities in the greater Bay Area, from Sonoma to South Bay, from San Francisco to 680 Corridor.
  • 78% of subscribers are mothers, and 22% are fathers.
  • 15% of subscribers are parents of teens, pre-teens, and young adults.
  • All ages of children are represented, from parents-to-be to parents of young adults.
  • New subscribers typically have babies and young children or are expecting their first child.


Listings

Below are the number of each listing's active postings on our website early in 2017. 


Newsletters

  • 5 weekly newsletters:  Announcements, Childcare, Marketplace, Advice & Reviews, Parents of Teens
  • Mailchimp open rate: 27% average (compare to 15% average for "Social Networks and Online Communities")


Website

From google analytics (2017)

  • 700,000 avg. page views per month
  • 85% USA, of which 59% is California
  • Top 10 California cities, in order: San Francisco, Oakland, Berkeley, Richmond, LA, San Jose, Sacramento, Walnut Creek, San Diego, Alameda

Content (as of May 2017):

  • 4,762 Advice pages (each page is an individual topic such as "Teens & Sleep")
  • 769 Daycare profile pages (mostly daycares in the East Bay)
  • 276 School profile pages (public and private K-12 schools)
  • 477 Classes/Camps profile pages
  • 974 Business & Organization profile pages