BPN by the Numbers


​  • BPN Subscribers .​• Parent Demographics ​• Listings ​• Newsletters ​• Website


BPN Subscribers

As of March 27, 2017 

Total BPN subscribers: 19,274.  Currently 120 new subscribers sign up each week.

Parent subscribers: 17,552

Paid subscribers:

  • Schools, Preschools, Camps, Classes, Daycares: 430
  • Tutors & Teachers: 162
  • Nonprofits: 208
  • Businesses: 112
  • Nannies: 391
  • Teen Babysitters: 72


Parent Demographics

See Jan 2017 snapshot of where BPN subscribers live, by city.  Here is a summary:

  • 80% of subscribers live in East Bay cities, 20% in other cities in the greater Bay Area, from Sonoma to South Bay, from San Francisco to 680 Corridor.
  • 78% of subscribers are mothers, and 22% are fathers.
  • 15% of subscribers are parents of teens, pre-teens, and young adults.
  • All ages of children are represented, from parents-to-be to parents of young adults.
  • New subscribers typically have babies and young children or are expecting their first child.


Listings

Below are the number of each listing's active postings on Feb 19, 2017. 


Newsletters

  • 5 weekly newsletters:  Announcements, Childcare, Marketplace, Advice & Reviews, Parents of Teens
  • Mailchimp open rate: 27% average (compare to 15% average for "Social Networks and Online Communities")


Website

From google analytics (2017)

  • 700,000 avg. page views per month
  • 85% USA, of which 59% is California
  • Top 10 California cities, in order: San Francisco, Oakland, Berkeley, Richmond, LA, San Jose, Sacramento, Walnut Creek, San Diego, Alameda

Content:

  • 4,735 Advice pages (each page is an individual topic such as "Teens & Sleep")
  • 759 Daycare profile pages (mostly daycares in the East Bay)
  • 269 School profile pages (public and private K-12 schools)
  • 446 Classes/Camps profile pages
  • 936 Business/Org profile pages