BPN by the Numbers


​  • BPN Subscribers .​• Parent Demographics ​• Listings ​• Newsletters ​• Website


BPN Subscribers

As of February 25, 2017 total BPN subscribers = 18,711.  Around 100 new subscribers sign up each week.

Parent subscribers: 17,045

Paid subscribers:

  • Schools, Preschools, Camps, Classes, Daycares: 418
  • Tutors & Teachers: 157
  • Nonprofits: 203
  • Businesses: 109
  • Nannies: 381
  • Teen Babysitters: 69


Parent Demographics

See Jan 2017 snapshot of where BPN subscribers live

  • 80% of subscribers live in East Bay cities, 20% in the greater Bay Area, from Sonoma to South Bay, from San Francisco to 680 Corridor
  • 78% of subscribers are mothers, and 22% are fathers.
  • 15% of subscribers are parents of teens, pre-teens, and young adults
  • All ages of children are represented, from parents-to-be to parents of young adults.
  • New subscribers typically have babies and young children or are expecting their first child.


Listings

Below are the number of each listing's active postings on Feb 19, 2017. These counts are typical. Posts remain active for 4 weeks with the following exceptions:  Events = active until event date passes, Marketplace = 2 weeks, Tutors = 1 year.


Newsletters

  • 5 weekly newsletters:  Announcements, Childcare, Marketplace, Advice & Reviews, Parents of Teens
  • Mailchimp open rate: 27% average (compare to 15% average for "Social Networks and Online Communities")


Website

From google analytics (2017)

  • 700,000 avg. page views per month
  • 85% USA, of which 59% is California
  • Top 10 California cities, in order: San Francisco, Oakland, Berkeley, Richmond, LA, San Jose, Sacramento, Walnut Creek, San Diego, Alameda

Content:

  • 4,735 Advice pages (each page is an individual topic such as "Teens & Sleep")
  • 759 Daycare profile pages (mostly daycares in the East Bay)
  • 269 School profile pages (public and private K-12 schools)
  • 446 Classes/Camps profile pages
  • 936 Business/Org profile pages